Guest Post: Novel Settings by Paranormal Romance Author Duo C.D. Hersh...

One of the most asked questions to authors is, “Why did you set your book there?” For us it started with a car commercial. In the commercial, a grandmother is telling her granddaughter that she met grandpa under a tree. Then the two hug the tree and in a subsequent scene are joined by the child’s parents. As they leave the area, the car passes a sign marked Woodstock.

Honestly, we don’t even remember the make of the car that was being advertised, but we did remember the tree hugging scenario and the Woodstock sign. When Donald proposed the setting of Woodstock to me (Catherine) I was like, What???? It wasn’t a place I expected him to go. But the more I thought about it, the more I liked the idea. After all, who doesn’t like a walk down memory lane? I was into folk music in the Sixties. I sang and played Peter Paul and Mary songs on my guitar so many times I could have done it in my sleep, and I liked rock ‘n’ roll. And maxi coats and the cool threads. Since we’re both musicians, it was a short leap to making our hero and heroine musicians, too.

Because Rose, our heroine, is a music teacher, who plays several instruments, we decided to give her a love of all music, including classical. To broaden her horizons, we introduced classical music rebels into her music lexicon.

In one of the scenes, she is wandering around the festival grounds when she happens on another female hippie playing her flute and twirling to the melody. Rose decides to join in and plays a counter melody on her flute. Then the hippie begins playing “Bach’s Minuet in G”, to which Rose creates a counter melody.

We were so intrigued with the idea of two flutes playing Bach’s Minuet in G that we decided to compose the counter melody Rose played. If you click on the audio link, you can hear what we heard in our minds when we created this scene.

Now that you’ve heard the music in our heads, we hope you’ll enjoy an excerpt from our story.

The Soul Mate Tree . . . An ancient legend spanning eras, continents, and worlds. To some, it’s nothing more than a dream. To others, a pretty fairy tale handed down through the generations. For those in critical need of their own happy ending, a gift.

Our book, Can’t Stop the Music, is a blast back to the Sixties and Woodstock.

For college senior and hippie wannabe Rosemary—Rose for short—a teaching job is within her grasp, but she wants more. She wants love, the kind of love that has bound her parents for so many years. When she’s dumped by her current boyfriend because her morals can’t bring her to give in to free love, she finds herself at Woodstock in the middle of the biggest free-love, music festival of the Sixties. Alone, again. Until a magical tree grants her wish and she finds the man of her dreams—and loses him before she really knows who he is.

Dakota meets the girl of his dreams at Woodstock, but a jealous wannabe girlfriend drives them apart before he can discover Rose’s last name and where she comes from. After he sees a disappearing tree that promises him true love, a frantic search to find Rose comes up empty-handed.

Magic and music brings them together at Woodstock in 1969. Misunderstandings tear them apart. Will two flower children find one another again, or live with missed opportunities? 

Short Excerpt:

As they made their way to the festival site, Rose and her friends grooved to the music coming from the stage.

When they reached the makeshift bridge over the road, someone yelled, “Hey beautiful! You with the red hair.”

She looked around to see if there was anyone else with red hair. Then she glanced up and spotted two guys, one blond and the other dark-haired, leaning over the side of the bridge.

“Yeah, you,” the blond called out as he caught her gaze.

Willow halted beside her. “He’s cute. How about him?”

Rose looked away, her gaze landing on the other guy.

He jabbed his companion in the ribs. “Quit trying to pick up every girl you see.” Then he leaned farther over the rail. “Don’t pay any attention to him. He’s high.”

“So, she’s not beautiful?” Willow yelled to the hippie.

She poked her friend. “Stop it, Willow, you’re making a scene.” In spite of her protest, her gaze remained on the dark-haired guy.

He rested his elbows on the rail and stared back at her. The intensity of his expression shot heat into her belly.

“I didn’t say that, just that she shouldn’t pay attention to him.” He flapped a hand at his blond buddy, then tapped his own chest with his thumb several times as if to say, ‘Choose me!’

Does he want me to pay attention to him? Her heart thumped in rhythm to his jabbing thumb.

“Take that one,” Willow whispered. “He’s the real cutie.”

Before she could respond, the crowd pushed them forward. When they reached the other side of the bridge, she looked back, searching for the dark-haired hippie, but the spot where he’d stood was empty.

Just my luck. I see someone who’s intriguing and he disappears.

With a sigh, she continued the trek to the festival grounds.

Putting words and stories on paper is second nature to co-authors C.D. Hersh. They've written separately since they were teenagers and discovered their unique, collaborative abilities in the mid-90s. As high school sweethearts and husband and wife, Catherine and Donald believe in true love and happily ever after, and that’s why they write romance.

In addition to writing Catherine and Donald love antiquing, traveling, singing, and going to the theatre. Catherine is also an avid gardener and has drawn Donald into her garden as a day laborer. They figure the couple who plays together and works together, stays together—and that's just what they aim to do.

Second Editions Coming Soon:

Ghosts and Gardenias

The Promised One The Turning Stone Chronicles Book 1
Blood Brothers The Turning Stone Chronicles Book 2
Son of the Moonless Night The Turning Stone Chronicles Book 3
The Mercenary and the Shifters The Turning Stone Chronicles Book 4

Social Media Info:

Website

Blog

Facebook

Amazon Author Page

Twitter

Goodreads

Guest Post: We Hate When That Happens by Paranormal Romance Author Duo C.D. Hersh...

Writing is full of challenges, from the perfecting the actual craft to getting the book published to mastering marketing. Along the way, if you’re like us, you’ve probably had your share of writing mishaps-things you hate to see happen. Here are ten of our We-hate-when-that-happens moments. 

1. When we miss the wrong word in a sentence that spell check didn’t catch and send the piece to the editor for publication. Sliver and silver—both are spelled correctly but can’t be used interchangeably. 

2. When we see the transposed letters of a word in our blog comments AFTER the comment has been posted and you can’t get to it for a do over. 

3. When our hero’s eye color changes mid-book because somebody forgot to check the character sheet. (No we won’t identify the “somebody”) 

4. When the find and replace option in Microsoft Word replaces ALL the spaces between the words, instead of the one extra space after every sentence targeted, turning the manuscript into one loooooong run-on sentence. Yes,ithappenedtous. That’s why we don’t recommend using the replace all function. 

5. When everyone in the critique group hates our favorite part of a scene. That usually means there’s going to be a lot of rewriting. 

6. When your finger finds the delete key instead of the save key. Thank goodness for the UNDO function! 

7. When you realize the whole chapter you just finished doesn’t go anywhere, doesn’t move the plot forward, and that chapter has to be slashed from the book. 

8. When the critique partners love the secondary characters more than the hero or heroine. Ugh! 

9. When we love a secondary character more than a hero or heroine. (One solution is that means a second book.) 

10. When you close down the computer and it crashes the next time it‘s opened. This is why Catherine prints out a hard copy every time she creates new pages and stores them in a three ring binder. Paper is her friend. (She has the file drawers full to prove it. 20 at last count. Do you have an I-hate-when-that-happens moment? We would love to hear it. Please share in a comment below so we don’t fell so inept.

Putting words and stories on paper is second nature to co-authors C.D. Hersh. They've written separately since they were teenagers and discovered their unique, collaborative abilities in the mid-90s. As high school sweethearts and husband and wife, Catherine and Donald believe in true love and happily ever after, and that’s why they write romance. 

The second editions of the first four books of their paranormal romance series entitled The Turning Stone Chronicles will available in e-book format on Amazon soon.

Ghosts and Gardenias, the second edition of the first book in their time slip romance series Ghosts of Garnoa Road, will be coming soon. 

In addition to writing Catherine and Donald love antiquing, traveling, singing, and going to the theatre. Catherine is also an avid gardener and has drawn Donald into her garden as a day laborer. They figure the couple who plays together and works together, stays together—and that's just what they aim to do.

Learn more about C.D. Hersh on their Website, Amazon Author Page. Stay connected on Facebook, Twitter, Goodreads. Be sure to follow their Blog.

Guest Post: Ideas to Start Your Writing by Paranormal Romance Duo C.D. Hersh...

Have you ever used a news story as a starting point for your writing?

Here’s an interesting idea to get your brain pumping in the new year. Several years ago, medical ethicist Art Caplan told CNN that an invitro fertilization procedure using DNA from three different people may be able to prevent illnesses passed from mother to child via the mitochondria, diseases like muscular dystrophy and respiratory problems, or mitochondrial disorders that can lead to heart or liver problems.

The technology, called oocyte modification, involves scooping out potentially mutated mitochondrial DNA from a woman’s egg and replacing it with the DNA of an unaffected donor woman. By doing this the hope is that the transmission of inherited mitochondrial disease can be prevented. Once the DNA is swapped, the egg is fertilized in the lab with the father’s sperm and implanted back in the mother to be carried to term.

Caplan believes that this procedure, often nicknamed three-parent IVF, will be useful in preventing diseases that can be passed down from generation to generation and would be ethical as long as it proves to be safe. We’re all for preventing diseases, but messing with our DNA could potentially be disastrous, in our humble opinion.

The writer in us however, started constructing scenarios the minute we read this, not the least of which has to do with what one could do using this technology for the opposite of good. Before we go any further in this idea exercise, we must emphasize that any scenarios we list here are purely from our imaginations, and not something that the creators of this procedure have planned. We are not saying we believe this is right or wrong, and we are not inviting comments or opinions about the ethicalness of this subject. This is merely an exercise in how to take an idea or news clip and turn it upside down to create a fiction story.

So, without any further disclaimers, here are some interesting concepts we came up with from reading this article.

• Stepford Children, based on the Stepford Wives movie concept; perfect mothers and housekeepers who bent to every whim of their husbands. You remember that creepy story from the 60s? Ooh, what could go horribly wrong?
• The unintentional creation of a new disease from the combining of three parental sets of DNA. Think Zombie War here or I am Legend, but different.
• A realignment of the basic family concept. Lots of room for conflict there. It takes two females and one male for this procedure. If you changed the basic family unit, the poor child would have two moms nagging him to clean his room, find a wife, get a job. You get the idea. And we won’t even mention the polygamous adult relationships in this complication.
• When you can create the perfect child, what happens to the rest of the children who didn’t get that chance to be created perfectly? Would there be a rag tag population who live in a dystopian setting on the border of the perfect children and their perfect three parent families in their perfect world?

These are only four possible story scenarios we came up with using a controversial news clip as a jumping off point. We challenge you to go find your own interesting news article and come up with some new twists using the basic concept of the story. If this helped you see how to use the news to create a book idea, please let us know. We’d love to hear from you.

Putting words and stories on paper is second nature to co-authors C.D. Hersh. They've written separately since they were teenagers and discovered their unique, collaborative abilities in the mid-90s. As high school sweethearts and husband and wife, Catherine and Donald believe in true love and happily ever after, and that’s why they write romance.

In addition to writing Catherine and Donald love antiquing, traveling, singing, and going to the theatre. Catherine is also an avid gardener and has drawn Donald into her garden as a day laborer. They figure the couple who plays together and works together, stays together—and that's just what they aim to do.

Second Editions Coming Soon:

Ghosts and Gardenias

The Promised One The Turning Stone Chronicles Book 1
Blood Brothers The Turning Stone Chronicles Book 2
Son of the Moonless Night The Turning Stone Chronicles Book 3
The Mercenary and the Shifters The Turning Stone Chronicles Book 4

Social Media Info:

Website

Blog

Facebook

Amazon Author Page

Twitter

Goodreads

Authors Need to Learn to Stay in Their Lane…

A good friend of mine invited me to jump on an Instagram show she does weekly. The topic was all about jealousy and envy, especially the green-eyed monster kind. I was intrigued, so of course I gave her a definite yes. As the conversation grew, I thought about how jealousy and envy seeps into the minds and actions of authors and writers. Yes, there’s comparison-itis, when an author compares his or her books and career to that of a highly successful author. How do they make it so easy? *Seethes* Why can’t I get a break? *Grumbles* What am I doing wrong? *Head desk* And the gut-punching laments go on and on. It’s like these famous authors got a free pass, and we’re looking for any scraps they can toss our way. But, what if I told you that there was a way to get the author life you’ve been working toward? It’s not easy by any means, but it’s doable.

Stay in your lane. That’s it. Told it was doable, but with today’s distractions an author has to deal with, it’s darned hard. Writing. Editing. Revising. Submitting. Rounds of edits. Book cover design. Formatting. Publishing. Book launch. Book promotion. Book marketing. Wash. Rinse. Repeat. The problem is we authors are too busy looking in the rear view mirror, side mirrors, odometer, gas gage, and in front of us, that it’s no wonder we can’t get to where we want to go. So strap on a pair of blinders and move forward. Stop for gas. In other words, rest and recharge. Check the GPS. Are you going in the direction you want to go or in circles? If you write for young adults, why are you in Stephen King’s lane? Yes, learn from him by all means, but don’t be envious of his accomplishments. They’re his and his alone.

Learn to pace yourself. The cliché, ‘Rome wasn’t built in a day’ holds merit even by today’s standards.
Do what’s right for YOU. Write what’s right for YOU, not what’s trending. The famous authors you love to hate got there through their own grit and merit. Yes, they had help. Yes, they had support. Yes, they made it. But only through their tenacity, and because an agent or publisher thought they were ready. Don’t let the green-eyed monster come out and destroy your integrity as an author or writer. Shove it in the back seat and buckle that beast in. You’re the driver. You’re in control of how you respond to how well other authors are doing in your circle or your world. Keep your focus. Stick to your plan. Stay. In. Your. Lane.

This advice isn’t easy, especially when you’re more interested in what other authors or writers are doing. The grass is always greener on the other side of the fence is not really what it seems. You didn’t see the work that was put in to actually make that grass perfect and luxurious. You don’t realize what successful authors have gone through to get to where they are now. Many flat tires, oil changes, recharged batteries, brake jobs, and a whole slew of other repairs and challenges have prepared them for the long haul of their publishing dreams. Learn from their journeys, but please, stay in your lane. You’ll be a better writer if you do.

Does the thought of another author’s success make you cringe with jealousy? Have you ever gone off course in your writing career because you decided to follow a famous author’s path instead of your own? When something amazing happens to an author you know personally, do you reach out and express your happiness for them? Or do you say nothing? Would love to read your comments. Cheers and thanks for taking the time to read my blog. I appreciate you!

I’m Celebrating Victoria Day by Getting Grilled in My Author Life…

Recently, I was cornered, er asked to have a chit-chat with Mirror World Publishing’s promotional specialist, Rhiannon Lotze. Though this interview appeared on their blog at the end of February 2024, I thought it would be appropriate to share this Q&A with my readers on the Victoria Day holiday here in Canada. So, if you’re opening the cottage, setting up your trailer at the campground, or in your backyard garden getting your hands dirty, take a break, grab a chair and your favourite beverage, then relax to find out what the next chapter of my author life looks like in the near future. Cheers, and enjoy the grilling…

Most authors are also avid readers. Would you also consider yourself to be an avid reader? What was the first book you remember that you couldn’t put down?

Actually, no. I’m a slow reader, so it takes a lot of time for me to read, say a 300-page book. So, I select my books wisely – sometimes buying them ahead of time for research purposes – or what other readers have recommended. The first book I couldn’t put down? Hmm. Hard question! I’d have to say the time travel romance, Outlander by Diana Gabaldon, where I paced myself every night, and absorbed the story in my own time. Pun intended.

What would you say were your first early experiences that showed you the power of language and writing? 

In high school, a girlfriend of mine had a way with words. Even when she wrote a letter or poem, she chose her words carefully, and from the heart. I wished I could write like that; to easily articulate stories or poems like she did. It took quite a few years for me to jump into the writing pool and try my hand at writing a book, but I got up the courage in my mid-thirties, and took that leap of faith.

Finding time to write can be a struggle for plenty of authors. How do you maximize your writing time? What would you consider “maximization” when it comes to your particular style of writing?

I’ve been retired for over twenty years, so I plan my days where I’m either writing or editing or creating a blog post or ad blurb. I find scheduling my writing time in a day planner helps tremendously. When I first started writing (mid 90s), I used to drop my son off at school, then go home and hone my craft on the days I was off from working at our graphic trade business.

To be honest, I do have a problem with ‘maximization’, as I attend to checking emails, sharing author friends’ posts, and promoting my books first, before I sit down and actually write in the day. Guess I’d better revisit my priorities! LOL! I’m a very intuitive plotter with a touch of the methodical thrown into the mix. So, even if I plot out a book, my muse eventually hijacks the story, and takes me in another direction. Gotta love when that happens!

Do you normally think of the plot first or the characters first? Can you describe your process for developing the stories you write?

I think of both, actually. Presently, I’m writing two young adult book series with Mirror World Publishing. The Last Timekeepers time travel adventures include the same cast of main characters, though the POV switches with each book. My other series, Mysterious Tales from Fairy Falls, are stand-alone books with a different psychic teen solving a mystery in the small tourist town of Fairy Falls. Though, each character from my teen psychic mysteries makes a cameo in the next book, the story focuses on the new character and the challenges she or he face possessing a psychic ability. It’s quite exciting and fun to keep those characters moving forward.

 I’m a very organized person, so I planned each book out for both book series, and created a master list. It’s quite fluid, so if something changes, or I get a better idea for a title or premise of each book, I can easily add or change it in the documents. When I’m ready to sit down and plot out the next book in the queue, I pull out my character tracking sheets, a pad of lined paper, and get to work developing the story. There’s a lot of research involved in both series, so I make sure I’ve got most of the information needed before I start. If it sounds like a lot of work, it is, but the end results are so rewarding! 

What are three things you must have in your writing space to stay focused?

Single Malt Scotch. LOL! Kidding. Definitely a bottle of water (or sometimes a tea or coffee depending on the time of day). My office door must be shut (I like quiet when I write). And a few healthy snacks in my desk drawer like almonds or walnuts, and a bar of dark chocolate. Face it. When you’re hungry, your mind is not focused on your story. Wink. 

How often do you take risks in your writing? Have you ever tried something risky that turned out really well or really poorly?

I don’t take too many risks, but I’ve changed directions in where I want to take both my series. I’ve always included characters with diverse ethnic backgrounds and cultures, as well as feature characters with different gender identities. This is our world now, and I love the cornucopia of expressions offered by each and every one of my characters who can shine their own light in a sometimes harsh and dark world. Risk comes with rewards, so even sitting at my keyboard and writing something completely out of my comfort zone is a risk I’m willing to take. Whether it ends really well or really poorly, I’m more concerned with getting the message out of my bones, and onto the screen or paper. It’s so cathartic.

If there’s one thing you could change in the publishing industry, what would it be?

The ridiculous amount of book marketing authors must do. LOL! No seriously. It’s crazy!

You enjoy writing about topics that revolve around things like mysteries and legends and the arcane, just to name a few. What topic or theme would you like to explore in your magnum opus?

I’m working up to that with the two book series I have on the go. Once they’re finished, I want to develop a trilogy based on how humanity is growing and evolving, and what’s next for us. I’ve actually written ideas and book titles for this magnum opus, and hope I live long enough to breathe life into this unique creative endeavor. Fingers crossed!

Writing is a craft that is typically learned and honed over many years of practice. If you could pick one famous author (dead or alive) to mentor you, who would it be?

Wow, tough question! You know, I would love to be mentored by Rick Riordan, who’s created this whole mythical universe of characters and their stories, and has an enterprise based on his book series that’s geared for middle grade and young adult readers. Love the humour and wit he injects in all of his books. Plus, he has an ‘in’ with the Disney Corporation. Sign me up!

How would you define success as a writer?

That I basically learned the craft of writing a novel from the ground up. It took fifteen years of practice, patience, and perseverance to actually get my first book published. Truthfully, many people would have given up. Writing is not only an investment in yourself, it’s an investment in your readers. It’s a process that you have to LOVE, no matter what. So, just showing up for myself as a writer, getting the work done, and believing in my ultimate goal of reaching readers throughout the world is success to me. The gravy part of this journey is creating long term relationships with those readers, and getting paid for just being me.

Do you have anything else to add?

First, I want to thank you for interrogating, er I mean interviewing me, Rhiannon. Your questions are all thought-provoking and insightful. I just have an update in my writing world. Shortly, I’ll be submitting the third installment of Mysterious Tales of Fairy Falls titled, Stick and Stones, for publication in 2025. It’s about fourteen-year-old Thane Berg, who’s been forced to live with his estranged father in Fairy Falls, and how he deals with his unique gift of psychokinesis (the ability to move objects and bend metals). Then, it’s on to book four of my time travel saga, The Last Timekeepers and the Reluctant Scribe, which will feature Treena Mui’s POV. There’s gonna be a lot of research for this tale, with tons of twists, entanglements, and of course my brand of humour. Stay tuned, and happy reading, everyone!

Authors: Do We Really Need to Go All In With Our Book Marketing Strategy…

Book Marketing is a Gamble for Many Authors

Fed up with doing Facebook ads that at one time gave me great reach and amazing clicks, but no buys, I decided that these kinds of ads didn’t serve me anymore. So, in March (2024), I asked for feedback from my fellow authors on what they did that works for them in their book marketing and promotional world. I received quite a lot of responses—especially from my Facebook groups—and decided to put together a list of their responses. To give you the gist, here’s the original call to action I put out on my social media accounts:

“I’m searching for other ways to market and promote my books, since Facebook ads don’t seem to be playing nice, and don’t serve my purposes anymore. So, I thought I’d ask my fellow authors what you do to get your books out there and into the hands of your readers, beyond the usual social media posts on Facebook, Twitter, and LinkedIn I see throughout my feeds.

For example, do you pay for ads on Twitter or LinkedIn? If so, do they work for you? Have you ever hired a promotional specialist or company (which can get quite pricey) to do your book marketing? If so, what was the experience, and were they worth it? Or do you do your own marketing, scheduling your posts ahead of time? I’d really like some solid advice, and frankly I’m tired of being approached by these so-called ‘marketing specialists’ on all my social media accounts.

Thanks in advance for any advice or suggestions you can share. I appreciate it!”

The response was immediate. My feeds filled up with helpful advice, and other authors waiting in the wings to know what magic-marketing-bullet would be best for them. Turns out this book biz is NOT a one-book-fits-all kind of marketing strategy. I knew all along that it wasn’t. I was just interested in seeing what other authors do out there, so I could make a conscious and rational decision on what’s best for ME. That said, below is most of the feedback I received. Much of these ideas I’ve done, but there are some that I haven’t, and may give them a go. In the long run, you must decide what’s best for YOU…

·         Start an email list and newsletter. If you have done so, continue to build it.

·         Don’t pay for subscribers—instead, engage with readers in genuine ways.

·         Get out there in person. Meet other writers, go to events and conferences, especially events that include both authors and readers. Always bring a signup sheet or QR code for your newsletter signup.

·         Shop at Indie bookstores. Be a part of the literary conversation.

·        Consider doing Amazon ads. Apparently, Bryan Cohen offers free Amazon ad courses that usually happen quarterly. Check out when the next course is available here: https://www.facebook.com/bestpageforward/reviews

·         Other advertising ventures are BookBub Feature Deals (which can get quite pricey) and BookBub ads. Apparently, most authors said to stay away from Twitter or LinkedIn ads.

·        Promotional and review sites such as NetGalley, Fussy Librarian, Written Word Media, Bargain Booksy, FreeBooksy, BookFunnel, and Hello Books just to name a few. Price points vary, so do your research.

·         In-person events such as craft shows, fairs, markets, and special events like holidays.

·        Podcast interviews. An author friend pays $15 a month and gets two lists of ten podcasters weekly who are looking for guests. Here’s the link: https://podcastguests.com/

·        YouTube appearances or having your own show. Depending on your personality, helpful content, and author guests, this may be the way to go for you.

·         Guest blogging or working with book bloggers for reviews.

·        Speaking engagements based on your genre. So, if you write for children or teens, schools would be a good place to start.

·         Getting books into your local library network.

·        Book signings at your local bookstore, grocery stores, fundraisers, or anywhere else that’s connected with the setting, content, and genre of your books. Think outside the box for this. Does your book have a shelter animals slant? How about at a local pet supply store? Cozy mystery with a baker as the main character? Check out coffee shops or local bakery stores in your area. The possibilities are endless.

·         Garnishing paid book reviews through Booklist, BookPage, ForeWord, Kirkus, Library Journal, Publisher’s Weekly, and Shelf Awareness to name a few.

·         Promotional specialists or companies. A word of warning on this: if these people approach you, they’re most likely crossing a boundary or invading your virtual space. You’re the one who should be contacting them.

·         Paying a publicist. This one can get expensive, with prices ranging from $1250 to over— are you sitting down—$10,000 for a four to five-month campaign. Yikes! But, depending on the book, and if it’s worth your time and investment, then go for it!

·         Last, but not least, the tried and true method: Word of Mouth. Works. All. The. Time.    

Hmm. So many ideas, so little time to actually write those books to market. What a conundrum! With all this wealth of information listed above, I bet you’re wondering what marketing strategies I’ll be using moving forward. First, an admission – I don’t have an email list. I’ve resisted having one for so long because frankly, I didn’t want to do the extra work involved with sending out a newsletter with barely anything to say. Book marketing expert Sandra Beckwith advises to start and build an email list for the simple reason that if your pet social platform disappears or crashes, you lose everything. But not your email list. You own that sucker. Plus, it’s an excellent way to get to know your readers and have genuine conversations with them. Makes sense, but to be honest, I don’t feel this is the best use of my book marketing time.

However, If you’re interested in starting an email list or building your existing list, writing coach and speaker, Colleen M. Story has a couple of great articles to whet your book marketing appetite with HERE and HERE. Check them out when time permits.

So what am I going to do? Nothing. At least for now. I’ve decided to take a break, take a breather, and take myself out of the game of feeding all those book marketing ploys manipulating authors out of their hard-earned money. My former publisher used to say, Money flows to, not away, from the author. Wouldn’t that be nice if that was the norm? The best advice I received was from author Vonnie Hughes, a dear friend from New Zealand, who offered, “What about just writing because you can't help it and not writing to be published but just writing for YOU?” In a perfect world, wouldn’t that be amazing? I may just heed her sage advice. As a life-long learner, I strive to do better when I can, and hope what I learn, I can pass along to others. At least, that is my wish.

Does the thought of marketing or promoting your books make you cringe? Do you have an email list? Are you tired and overwhelmed with all the marketing strategies out there, that you chose to do the bare minimum or nothing? Is the continual expense of doing book promotions sucking the joy out of being a writer for you? If so, I totally understand, and would love to read your comments. Cheers and thanks for taking the time to read my blog. I appreciate you! 

Guest Post: A Writer's Imagination by Paranormal Romance Author C.D. Hersh...

 

People frequently ask how and where we got our ideas to write one story let alone a series. Honestly, sometimes it's not easy, almost like ramming your head into a huge cement abutment. Yet thankfully storylines and scenes magically appear in our minds. Sometimes more than we want.

Every book demands who, what, where, and why. The plotline. From time to time that necessity confuses those images into a gnarled mess. But we work through it. 

So how do we find ideas that allow our imaginations to run rampant? Magazines and old telephone books are marvelous for coming up with character names. Be sure to follow the mix and match theory. That means do not use the full name of any one person or you might find you have a lawsuit in the making.

We love to travel and often our imaginations are sparked by a billboard or other people on the road, even pit stops offer fodder for a new story. Those diners and rest stops are a wealth of fodder too an author.

The grocery store is another great place to gain ideas. For example – the next time you’re in the store take a good look at the lady scanning your purchases or maybe it’s the bagger who draws your attention. Maybe on this trip you notice something different about one or the other. Maybe something different in her dark brown eyes as if they’re hiding a secret. Of course, you can’t ask, so you allow your imagination to take over. What if she’s a crime stopper by night? After a hard day on her feet, she shrugs out of her sweat filled uniform then into black jeans, a black turtleneck, and low-heeled boots. She shakes out her chocolate brown hair from its topknot and it cascades to her shoulders…You get the idea.

As writing partners, we bounce ideas off each other with the C in C.D. Hersh writing explicit notes. After a few days or we revisit C's list and start the occasionally wonderful, but more often heart wrenching, practice of elimination. After all, what writer doesn’t love his/her words? We do our best not to judge or tick off each other too much since we're married. Besides, I love my wife. Seeing her happy makes me happy. 

Here is a little about our shapeshifter series on Amazon. We hope you enjoy reading about them as much as we did writing them.

TITLE: The Turning Stone Chronicles

GENRE: Urban fantasy, Paranormal, Romance

HEAT LEVEL: Sensual

Three ancient Celtic families. A magical Bloodstone that enables the wearers to shape shift. A charge to use the stone’s power to benefit mankind, and a battle, that is going on even today, to control the world. Can the Secret Society of shape shifters called the Turning Stone Society heal itself and bring peace to our world?

Find out in The Series The Turning Stone Chronicles

Book one of the chronicles titled “The Promised One” available on Amazon
In the wrong hands, the Turning Stone ring is a powerful weapon for evil. So, when homicide detective Alexi Jordan discovers her secret society mentor has been murdered and his magic ring stolen, she is forced to use her shape-shifting powers to catch the killer. By doing so, she risks the two most important things in her life—her badge and the man she loves.

Rhys Temple always knew his fiery cop partner and would-be-girlfriend, Alexi Jordan, had a few secrets. He considers that part of her charm. But when she changes into a man, he doesn’t find that as charming. He’ll keep her secret to keep her safe, but he’s not certain he can keep up a relationship—professional or personal.

Danny Shaw needs cash for the elaborate wedding his fiancée has planned, so he goes on a mugging spree. But when he kills a member of the secret society of Turning Stones and steals a magic ring that gives him the power to shape shift, Shaw gets more than he bargained for.

Book two of The Turning Stone Chronicles titled “Blood Brothers” available on Amazon.
When Delaney Ramsey is enlisted to help train two of the most powerful shape shifters the Turning Stone Society has seen in thousands of years, she suspects one of them is responsible for the disappearance of her daughter. To complicate matters, the man has a secret that could destroy them all. Bound by honor to protect the suspect, Delaney must prove his guilt without losing her life to his terrible powers or revealing to the police captain she’s falling for that she’s a shape shifter with more than one agenda.

The minute Captain Williams lays eyes on Delaney Ramsey, he knows she’s trouble. Uncooperative, secretive, and sexy, he can’t get her out of his mind. When he discovers she has a personal agenda for sifting through all the criminal records in his precinct, and secretly investigating his best detective, he can’t let her out of his sight. He must find out what she’s looking for before she does something illegal. If she steps over the line, he’s not certain he can look the other way for the sake of love.

Book three of The Turning Stone Chronicles titled “Son of the Moonless Night” currently available on Amazon.
Owen Todd Jordan Riley has a secret. He’s a shape shifter who has been hunting and killing his own kind. To him the only good shifter is a dead shifter. Revenge for the death of a friend motivates him, and nothing stands in his way . . . except Katrina Romanovski, the woman he is falling in love with.

Deputy coroner Katrina Romanovski has a secret, too. She hunts and kills paranormal beings like Owen. At least she did. When she rescues Owen from an attack by a werebear she is thrust back into the world she thought she’d left. Determined to find out what Owen knows about the bear, she begins a relationship meant to collect information. What she gets is something quite different love with a man she suspects of murder. Can she reconcile his deception and murderous revenge spree and find a way to redeem him? Or will she condemn him for the same things she has done and walk away from love?

Book four of The Turning Stone Chronicles titled “The Mercenary & the Shifters” available on Amazon.
A desperate call from an ex-military buddy lands a mercenary soldier in the middle of a double kidnapping, caught in an ancient shape shifter war, and ensnared between two female shape shifters after the same thing ... him.

The first four books of their paranormal romance series entitled The Turning Stone Chronicles Series page are available on Amazon. Their standalone novella, Can’t Stop The Music, is in the Soul Mate Tree collection with twelve other authors from various genres.

Putting words and stories on paper is second nature to the husband and wife co-authors whose pen name is C.D. Hersh. They’ve written separately since they were teenagers and discovered their unique, collaborative abilities in the mid-90s while co-authoring a number of dramas, six which have been produced in Ohio, where they live. Their interactive Christmas production had five seasonal runs in their hometown and has been sold in Virginia, California, and Ohio. As high school sweethearts, Catherine and Donald believe in true love and happily ever after. Which is why they write it!

When they aren’t collaborating on a book, they enjoy reading; singing; theatre and drama; traveling; remodeling houses (Donald has remodeled something in every home they’ve owned); and antiquing. Catherine, who loves gardening, has recently drawn Donald into her world as a day laborer. Catherine is an award-winning gardener — you can see some of her garden on their website.

They are looking forward to many years of co-authoring and book sales, and a lifetime of happily-ever-after endings on the page and in real life.

You can see excerpts of their books, connect with, and follow C.D. Hersh at:

Website

Facebook

Amazon Author Page

Twitter

3 Tips for Aspiring Authors by Young Adult Paranormal Author Leigh Goff...

Be Ready for Rejection

Even if someone had told me about this, I’m not sure I would have believed just how much rejection there would be. I even used Query Tracker to hone my agent and publisher searches, making sure my manuscript fit what each agent or publisher was looking for and that I followed their query rules. I can look back now and smile at how many rejection letters I received for my first novel, only because there were a few kind agents in the bunch who took the time to offer brief critiques on what I had submitted. 

I would send out 15-20 queries at a time, then I’d wait to hear back from the literary agents or small press publishers. I didn’t always get a response, but when I did, it was ultimately a rejection (cue sad music). With some of those rejections came little nuggets of advice. Trust me, those nuggets aren’t meant to be mean, they were bits of gold meant to improve my writing. I took that gold and made revisions. And I made revisions. And I made revisions. This book was my first attempt at writing a novel and I had a lot to learn. The rejections were disappointing and hurt at first, but the advice was necessary, appreciated, and it did make the book better. So I’d say be ready for rejection and be open to any advice a writing professional offers you. 

Be Prepared--the Publishing Process Moves Slowly

Once I received a publishing offer for my first book (woohoo!), I was slated for edits. There were three rounds of edits that had to fit the various editors’ schedules. Completing a round of edits does take time. Fortunately, I am good with deadlines, even when I had to take a chapter and rewrite it completely. Once that was done, the book went to their graphic designer for cover art, and it was typeset (set up for printing). The book was then scheduled for a release date that worked for the publisher and their other book releases. Plus they had to plan social media events leading up to and for the week of the release.  

My favorite part of this slow-moving process is the cover art. There’s nothing like getting to see what your “baby” is going to look like on a bookshelf! 

Don’t Give Up on Your Dreams

Dreams do come true, but they may not happen the way you expected or on your perfect schedule. 

After my first book was published, three months later the publisher went out of business. I was blessed to find another publisher that was excited to take on my novel along with my second book. My third book was discovered during a Twitter pitch party. That was a nice surprise. However, after the book was published the pandemic happened. That publisher suffered financial losses and went under. The company’s name was purchased by someone who had their own catalog of books, so that allowed me to take ownership of the third book. Finally, after years of hoping, I signed with a literary agent for my fourth book. I worked with her on the edits for that manuscript and it is currently out on submission to editors and publishers. 

When that book went on submission, I finished my fifth book which is a YA thriller set in coastal South Carolina. There are three sisters, an exotic garden, and Big Pharma causing lots of deadly trouble. I just love it. Fingers crossed that my agent finds the best homes for both of these books. My sixth book idea is being outlined at present. It will be a YA thriller set in D.C. and it’s going to be super fun to write! 

Leigh Goff is an author of three published young adult novels and is represented by Lauren Bittrich. She is working on her next novel, a young adult thriller, while her current manuscript, Wicked Sweet, is on submission.

You can find her current published novels at Audible | Amazon | Apple   

Learn more about Leigh Goff on her website and blog. Stay connected on Instagram, Twitter, and LinkTree