In anticipation
for the upcoming re-releases of both my MG/YA time travel books with Mirror World Publishing, I’ve
decided to hire a book promotion specialist to help with the process of setting
up and running a book blog tour. I’ve learned in the past that for me, it’s
easier to delegate rather than take on certain tasks. However, if you love the
thought of being in the driver’s seat and setting up your own book blog tour, then
this post is for you.
Below is a 15
point checklist for planning your virtual book blog tour. It’s not rocket
science, but it will give an author an idea of the different steps that are
needed to pull off a successful book blog tour.
·
Make
sure you plan at least 2-3 months in advance.
·
Determine
your goals for your book tour. Remember you’re bringing awareness to your
book(s) so make sure you’re clear on what you want to get across to potential
readers.
·
What
type of tour will you be running? Book blast? New release?
·
Determine
the length of your tour and the tour dates.
·
Are
you going to run a contest during your book tour?
·
Decide
whether or not to offer giveaways or discounts. I usually use Rafflecopter to run a giveaway. It’s easy and picks
the winner at the end of the tour.
·
Make
a list of prospective hosts and research them. Hint: pull from your well of
blogger author friends who write in the same genre as you do. You’ll be able to
pay them back when they do a book tour.
·
Write
an invitation and send to your top prospects.
·
Correspond
with hosts and send confirmations.
·
Set-up
a schedule of tour stops.
·
Post
schedule on your blog or website.
·
Plan
your promotional strategy, and include your tour hosts. Some may want to do a
review. Others may want to share an excerpt. Do up a top ten list or dream cast
based on your book. There are plenty of ideas to draw from!
·
Write
articles/posts and send to your hosts at least ten days in advance. Don’t
forget any images you may want to include.
·
Set-up
a daily routine to follow during your book tour.
·
Finally—this
is a must—make sure you COMMENT on each of your host’s blog. Check in
periodically to see if anyone has commented, and reply to them. This is a
common courtesy, and your hosts are going out of their way to help support you
and your book.
BTW—my virtual book blog tour for The Last Timekeepers and the Arch of
Atlantis begins June 17th and finishes on June 26th.
I’ve hired Sapphyria’s
Book Promotions to
do most of the leg work on this one. It should be a blast! I’ll be posting the
tour schedule on my blog in the near future, so stay tuned!
Thanks a heap for
reading my blog. Authors, if you have time, please leave a comment and share how
you go about organizing a virtual book blog tour. If you’re a reader, please
share what you enjoy about virtual book blog tours? The giveaways? A chance at
winning an awesome prize? Engaging with the author? Finding a new author? I’d
appreciate your input. Cheers!