6 Steps to Bolster your Self-Esteem…

Set Big Goals! I’m not kidding. Make plans to carry out how you’re going to achieve your humongous goals. This is so important. Think about it. If you’re going on a trip, you enter all the info in your GPS or purchase a map to mark out your destination. Businesses need business plans or the bank manager will look at you sideways when you come asking for a loan. What’s the difference when it comes to planning out your life goals?

Mark down your Values and Ideals! Set your big goals based on your values and ideals. Don’t make your goals to easy to achieve, instead aim high, and the higher the better. For example, some authors I know (me included) would love their novel or novel series to be turned into a movie. Or some authors would love to sign with a traditional publishing company, while others would rather go it alone on the self-publishing route. A word of caution—know thyself—don’t set your goals so far out of reach that you give up before you even get started.

Measure your Successes! This is so important. Define what the standard is for YOU, and no one else. Understand your strengths and weaknesses, and use both to help you accomplish your goals. Form alliances with other like-minded individuals or groups and delegate when necessary.

Stop comparing yourself to others! This is so hard NOT to do. But if you continually compare your successes to other people’s successes you’ll find that there’s always one person doing better than you. Better sales. Better book covers. Better stories. Better life. STOP IT! Your plans are not their plans. Stick to YOUR plan, and keep positive. The best thing you can do for yourself is to develop a positive mental attitude, and keep moving forward with purpose.

Recognize your Accomplishments! When someone you admire pats you on the back, don’t shrug it off. Take it. Embrace it. It’s good for you. People have a habit of fluffing off compliments, especially when they’ve earned it. So my take advice and savor that pat on the back for a job well done. Besides, it’s good for us to stand in the spotlight—it makes us shine all the more brighter!

Reward yourself! This is the icing on the cake. Make sure you select a reward that is consistent with the goal you have just achieved. Signed a book deal? Go out for supper to celebrate or buy those beautiful shoes you keep passing in the store window. Graduated university?  Car keys please! You get the idea. When I have a book release, I usually reward myself with an expensive bottle of cognac and a cigar (and I don’t smoke!). Go figure.

So, how do you bolster your self-esteem? Love to hear your voices…

Meet Sam Cheever - A.K.A. Santa Author...

by Sam Cheever

Some authors like to give stuff away and some don’t. I personally know one author who refuses to give away copies of her books and just gives bookmarks and trading cards away at conferences. No bling for her. She’s not alone. Promotional items cost money, giving away books takes sales out of an author’s pocket. But what about the old business adage, you have to spend money to make it? Does it apply to creative businesses as much as traditional ones? I think it does.

Nobody can chart a direct affect from a promotional item to a book sale. It isn’t possible to identify a monetary result, because it’s not a direct transaction. It really isn’t even monetary. It’s emotional.

People love getting free stuff. They especially love getting clever and useful free stuff. And when they get something they really like they generally remember the person who gave it to them. That’s why I love fun promotional items. When I start researching a new item to take to conferences or give out to new fans in their goodie boxes, my first goal is to find something nobody else has thought of. I rarely give out bookmarks anymore. I have boxes and boxes of them in my closet as proof! When I give away a print book I include a Romance Trading Card because those are collectors’ items and they’re more fun. I load heart-shaped memory sticks with free reads, book trailers, and first chapters and give those away. They’re useful, they bear my website and tagline on their shiny red surface, and they contain lots of fun reading and viewing that will hopefully inspire someone to buy one of my books. It’s a win-win! For my Declan Sands books (MM romance) I found a tiny tool kit with four screwdrivers and a tape measure. Again, useful, and bearing my website and tagline in case someone decides he/she needs a great book to read while repairing their computer with the toolset.

I have knit caps with my website on them, book lights with twisty stems, mouse pad planners that double as notepads, and lots of other fun stuff. Call me Author Santa. Yeah, the stuff costs and I have no way of knowing if I’ll recoup my investment in book sales. But when people receive a goodie box or promo item from me they remember it and hopefully they’ll remember me. In fact, people often come up to me at conferences and exclaim, “Oh, you’re the one with the great promo stuff!”

I just grin and offer them something else from my red velvet bag. ‘Cause I’m selling fun and smiles…hopefully I’ll even sell some books!

Happy Reading Everybody!

Bitten by Paranormal Romance gives Cupid a 4 – A Pack Howl! "This is a delightful and sexy story of competition not only in the office, but between a cupid and a demon."

Long and Short Reviews: "Cupid Only Rings Twice was a very cute story that was short but entertaining.”

This Valentine’s Day, Rori’s gonna meet an honest to god Cupid. And he’ll use more than arrows to win her love.

Rori Foster is too beautiful to find love. Men just can’t seem to look past her exterior to recognize the human being inside. 

Unfortunately he’ll have to save her from the bad intentions of a cocky Love Demon first. But Damios is determined to protect her. Even if he loses her in the process.

To read more or purchase Cupid Only Rings Twice please click the vendor's name.

Musa Publishing | Nook | Kobo | Sony | ARe | Kindle | Amazon.uk | Amazon.ca

Sam Cheever writes mainstream romantic suspense and fantasy, all heat levels; and Declan Sands for M/M romantic suspense and fantasy. Her books are fast paced and fun loving. Not one of them will solve a single world problem, but you definitely won’t be bored while reading them!

Sam’s published work includes 40+ works of young adult, romantic suspense, and fantasy/paranormal. Her books have won the Dream Realm Award for fantasy, been nominated and/or won several CAPAs, were nominated for Best of 2010 with LRC and The Romance Reviews, and won eCataromance’s Reviewer’s Choice award. She is published with Ellora’s Cave, both Romantica and Blush; Changeling Press; Electric Prose Publications (her own imprint), Musa Publishing, and Red Rose Publishing.

She lives on a hobby farm in Indiana with 11 dogs, 2 horses, and one husband.

Learn more about Sam Cheever on her blog Eclectic Insights. Stay connected on Facebook and Twitter. You can also find Sam on Goodreads.

How Readers can Help their Favorite Authors…

A Reader is an Author's BFF

Since my newest eBook will be released in less than a week, this post is for the readers. You know who you are. You wait months and months, sometimes even years for your favorite author’s next release. And when you get the book, you devour it within hours or days. So while you’re waiting in the wings for the next literary installment, why not take some time to be an author’s BFF and help him or her out. How? Glad you asked…

 Review the book: Readers are some of the best resources for reviews. If you are an author, ask for a review. You might even include a note at the end of the book to your readers inviting them to review it and telling them why. Believe me, a reader’s opinion matters! Like a book? Please review it. Even if you don't like it review it, too. Most authors welcome feedback if it's constructive. Always be positive.

Video reviews: If you're ready to take this a step further, why not offer a video review? Amazon lets you do this, and if you decide to you do it, send the video clip via Dropbox or Hightail (formally YouSendit) and keep the clip to under a minute. Hold up the book and smile!

Photo sharing: This is my fantasy—a reader holding up my book, snapping a picture and posting it on social media! This is a fun, visual way to share your love for a book. Even better, snap a picture where you're reading it. Taking a book on vacation? Why not show yourself enjoying the book (cover out!) reclining in a hammock or sitting somewhere sipping espresso. If you don't have any travel planned, take a picture anyway. Authors love, love this so much!

Local bookstores: Though it may seem like every author who is published gets a shot at bookstore shelf space, the truth is that most don't. If you've found a book you love and had to buy it on Amazon because your local store didn't carry it, tell them. If bookstore managers get multiple requests for a book they will consider stocking it.

Reading groups: This is often a tough one for authors to get into. Reading groups are a fantastic way to get the word out about your book but many are tough to reach and often pick their books months in advance. If you know of a local book club let them know about this book and then put them in touch with the author. It's a quick thing to do and believe me any author would be very, very grateful to have this kind of a connection.

Buy the book for a friend: Simple. Easy. Basic. If you love the book you just read, buy a copy for a friend. And when you gift it, remind the person to review it.

Social Media: Sharing has become part of our lives. We share good and bad news but when was the last time you shared what you are reading? Here's where that great picture you just took of you reading a book can come in handy. Or even better, hop on over to Goodreads or Library Thing and share your love for this author to the millions listening there.

Bookmarks: Most authors will get things printed up like bookmarks, trading cards, postcards, etc. Bookmarks are especially fun because despite the eBook surge, many of us are still reading printed books. Email the author and see if he or she will send you a stack of them that you can share with your local library or bookstore. Leave them at the counter or pop them inside of similar books. Sort of like Amazon's "Other customers also bought" which pairs up similar titles. Ask for the bookmarks and the next time you're at a bookstore drop them off. It’s easy and authors will really appreciate the local exposure.

Authors on tour: It's not often that authors tour anymore but if you have someone coming to your area why not offer to help them get the word out? Maybe drop off fliers, or if you are so inclined, call your local paper and let them know this author is coming to town and as a reader, you'd love for the paper to do a story on it. Getting a heads up about an author coming to town from a reader can be ten times more effective than even a well-polished pitch. Why? Because the media is serving the local community and if a resident is sharing an idea, they're bound to listen.

Libraries: Authors can have a tough time getting into libraries so why not buy an extra book and donate it? Then let the author know that you did this so they can let readers know where they can check out the book at a local library.

As a reader, you have a unique opportunity to make a difference and help out an author who has poured his or her heart and soul into a book. As an author, if you need help from your readers just ask. When you ask for help, you might be very pleasantly surprised by the results.

Need help from my Readers: The first eBook in my MG/YA time travel series, The Last Timekeepers and the Arch of Atlantis is on SALE for the low price of .99¢ starting August 25^th until and including September 15^th in ALL on-line bookstores. Could you help spread the word please!

The SMASHWORDS code needed for this special sale price is: PC67Q
 
NOTE: Most of this post was supplied by Penny C. Sansevieri, from The Book Marketing Expert Newsletter, who encourages her readers to cut, paste, and share her postings.