Meet Sam Cheever - A.K.A. Santa Author...

by Sam Cheever

Some authors like to give stuff away and some don’t. I personally know one author who refuses to give away copies of her books and just gives bookmarks and trading cards away at conferences. No bling for her. She’s not alone. Promotional items cost money, giving away books takes sales out of an author’s pocket. But what about the old business adage, you have to spend money to make it? Does it apply to creative businesses as much as traditional ones? I think it does.

Nobody can chart a direct affect from a promotional item to a book sale. It isn’t possible to identify a monetary result, because it’s not a direct transaction. It really isn’t even monetary. It’s emotional.

People love getting free stuff. They especially love getting clever and useful free stuff. And when they get something they really like they generally remember the person who gave it to them. That’s why I love fun promotional items. When I start researching a new item to take to conferences or give out to new fans in their goodie boxes, my first goal is to find something nobody else has thought of. I rarely give out bookmarks anymore. I have boxes and boxes of them in my closet as proof! When I give away a print book I include a Romance Trading Card because those are collectors’ items and they’re more fun. I load heart-shaped memory sticks with free reads, book trailers, and first chapters and give those away. They’re useful, they bear my website and tagline on their shiny red surface, and they contain lots of fun reading and viewing that will hopefully inspire someone to buy one of my books. It’s a win-win! For my Declan Sands books (MM romance) I found a tiny tool kit with four screwdrivers and a tape measure. Again, useful, and bearing my website and tagline in case someone decides he/she needs a great book to read while repairing their computer with the toolset.

I have knit caps with my website on them, book lights with twisty stems, mouse pad planners that double as notepads, and lots of other fun stuff. Call me Author Santa. Yeah, the stuff costs and I have no way of knowing if I’ll recoup my investment in book sales. But when people receive a goodie box or promo item from me they remember it and hopefully they’ll remember me. In fact, people often come up to me at conferences and exclaim, “Oh, you’re the one with the great promo stuff!”

I just grin and offer them something else from my red velvet bag. ‘Cause I’m selling fun and smiles…hopefully I’ll even sell some books!

Happy Reading Everybody!

Bitten by Paranormal Romance gives Cupid a 4 – A Pack Howl! "This is a delightful and sexy story of competition not only in the office, but between a cupid and a demon."

Long and Short Reviews: "Cupid Only Rings Twice was a very cute story that was short but entertaining.”

This Valentine’s Day, Rori’s gonna meet an honest to god Cupid. And he’ll use more than arrows to win her love.

Rori Foster is too beautiful to find love. Men just can’t seem to look past her exterior to recognize the human being inside. 

Unfortunately he’ll have to save her from the bad intentions of a cocky Love Demon first. But Damios is determined to protect her. Even if he loses her in the process.

To read more or purchase Cupid Only Rings Twice please click the vendor's name.

Musa Publishing | Nook | Kobo | Sony | ARe | Kindle | Amazon.uk | Amazon.ca

Sam Cheever writes mainstream romantic suspense and fantasy, all heat levels; and Declan Sands for M/M romantic suspense and fantasy. Her books are fast paced and fun loving. Not one of them will solve a single world problem, but you definitely won’t be bored while reading them!

Sam’s published work includes 40+ works of young adult, romantic suspense, and fantasy/paranormal. Her books have won the Dream Realm Award for fantasy, been nominated and/or won several CAPAs, were nominated for Best of 2010 with LRC and The Romance Reviews, and won eCataromance’s Reviewer’s Choice award. She is published with Ellora’s Cave, both Romantica and Blush; Changeling Press; Electric Prose Publications (her own imprint), Musa Publishing, and Red Rose Publishing.

She lives on a hobby farm in Indiana with 11 dogs, 2 horses, and one husband.

Learn more about Sam Cheever on her blog Eclectic Insights. Stay connected on Facebook and Twitter. You can also find Sam on Goodreads.