During this past year (2024) I realized that there is no ONE way, only YOUR way, and what’s best for YOU. I wrote a post last year about being true to yourself by staying in your lane. You can find it HERE. I decided to pull out of the hustle culture in 2021, feeling as if my electrical circuits were on all the time and ready to blow. I had to slow down and choose to do the necessary inner work. This ‘writing career’ that I put my blood, sweat, and tears into was not what I thought it would be. So, I experimented with Facebook ads, running them for 10 days at a set price, then switching that ad out for a new one for the next 10 days. I did this consistently for almost four years. My reach got larger and larger, topping 19 million at one point…then something happened. The ads didn’t seem to have the same reach anymore starting in the winter/spring of 2024. Even the book sales never reflected the amazing reach I garnered, and I discovered a lot of spammers had infiltrated my Author Facebook page feed. Augh! I had to quit cold turkey on those ads. I changed lanes and looked into doing Amazon ads, but got a sticker shock with the amount of money to run these ads: about $300-$500 per month. Wait, what?
I
did the math. It seemed like the whole book marketing industry was rigged in
their favor—just like going to a casino and finding out that the house always
wins—so I stepped away, pulled the plug on advertising, and took back my power.
It felt rather weird at first. Like a boat adrift with no port to dock at or no
destination to sail to. I kept showing up though. Shared, Tweeted, and LinkedIn
my book series ads faithfully every week. Blogged every Monday. Worked on, and
finished, Sticks and Stones, the
third installment in Mysterious Tales from Fairy Falls teen psychic mystery
series. Submitted this book to my publisher, and then took a well-deserved
break for the summer and fall, and enjoyed the time e-biking with hubby, and
hanging with my family. The weather applauded my decision, and I took full
advantage of relaxing on our patio, and sipping on my favourite brand of single
malt scotch. Wink.
Then came the death blow at the end of this past December that changed the trajectory of my author life. My publisher, Mirror World Publishing announced that they would be closing their doors at the end of this year. My heart sank. I succumbed into grief. I’ve been here before, so it’s not my first publishing rodeo. Still, there was also so much emotional investment with this publishing house too. Ten years worth. Though, I completely understand their reasons for shutting down, and if I’m honest with myself, I’ve probably been living in my comfort zone for far too long. Sigh. Guess it’s time to stretch my wings, and see what the next chapter looks like for me, as I affirm every morning: “Everything happens for me, and through me, not to me.”
On a positive note, I did manage to get a refreshed book trailer done for The Last Timekeepers and the Arch of Atlantis to replace the outdated versions on my website. Care for a peek? Click the link below…
https://drive.google.com/file/d/1oczrgVYJo6proAJqRTyPuOdbsfdhNYPk/view?usp=drive_link
So, what’s next for me personally? I’m on the list for a knee replacement this year, which should be happening in the late summer or early fall. Hubby and I will also be celebrating our 40th Wedding Anniversary in August, which is a huge milestone for many couples these days. Unfortunately, we can’t make any plans or book anywhere to go because of my impending knee replacement. We’ll just have to give ourselves a vacation raincheck. On the happy news front, we’re expecting another grandchild in the late spring! Woohoo! As for my author life’s future, it’s going to be determined by the choices I make, and actions I take within the next six to twelve months. No pressure, right? LOL! I kind of feel like I’m visiting my fictitious town of Fairy Falls, and waiting for the unexpected to happen! Wish me luck in my uncomfortable endeavors!
How was 2024 for you? Any milestones? Did you need to take a welcome break from all the craziness we’ve endured the past five years? Have you been in your comfort zone far too long? Would love to read your comments! Cheers, Happy New Year, and thanks for taking the time to read my blog. I appreciate you!
