Showing posts with label Book Signings. Show all posts
Showing posts with label Book Signings. Show all posts

Monday, 29 July 2019

Guest Post: 6 Tips to Help Authors Prepare for their First Book Signing by Carol Browne...

If like me you are introverted and social phobic, a book signing will be a very scary proposition. In my case I also live in a rural area without access to transport so just getting to a book signing event is a challenge. I was an eBook author for the first couple of years of my career too and so I didn’t have a book to sign anyway. This year, I did my first book signing courtesy of my supportive boss and his wife who not only allowed me to use part of their establishment (the pub where I work) but provided coffee and cakes for the people who attended.

A writer’s life might appear to be very glamorous to outsiders, but it’s usually quite the opposite. I do a variety of jobs to keep from starving in a garret and they are mostly very menial: cleaning and washing up, for example. And when I attended this, my first real book signing, I didn’t roll up in a Porsche, I had to walk there dragging my paperbacks behind me in a shopping trolley. Even with wheels, that thing got damn heavy after the first fifteen minutes. I had nearly forty books in it—well, I had no idea how many to take.

Of course I was nervous but it turned out better than I expected. I sold twenty books and met some very interesting people. They all seemed so pleased to be there, and to be meeting me! Suddenly Cinderella had gone to the ball and she could forget about the washing up and the cleaning for a while.

It was Holocaust Memorial Day in Britain on the 27th and so I was specifically promoting my book Being Krystyna—A Story of Survival in WWII. I discovered when I spoke to people at the event just how many of them have interesting stories to tell, especially about the war. One woman said her mother was born in a Japanese POW camp and the other female prisoners pooled their resources to provide food and clothing for the baby. I found out that my boss’s grandfather had been a prisoner of the Japanese too for three years. There are so many stories we shall never know about, stories of heroism and endurance.

Here are some more things I learned at the event that it is useful to share with other authors yet to experience a book signing:

1. Take book swag—postcards, bookmarks, etc.—because people love to get a freebie and they might pass them on to someone else. While I was promoting my non-fiction book, I handed out postcards that publicised my fantasy novel.

2. Have change ready for people who pay cash, as most will. You certainly don’t want to be taking cheques and if you’re like me you won’t have credit card capabilities! (My book was £4.99 and I had a stash of pennies in anticipation of all the five pound notes I was going to get, and did.)

3. Practise your signature before the event unless you’re that lucky person who has a naturally lovely and easily written moniker. Mine is a disappointment and that was a worry to me—who wants a spider scrawl on the first page of their pristine new book? And make sure you have a decent pen (and a replacement), one that’s not going to run out halfway through your signature or spit gouts of ink onto the paper. (I’m pleased to say, I was surprised and gratified at how my signature worked out on the day!) Don’t know what to write? Ask the person who the book is for (make sure to get the correct spelling) and simply put ‘To …., Best Wishes’ and then your signature.

4. Don’t worry that you’ll run out of books. You can always take people’s names and addresses. (I took a book of receipts in case people paid up front but as it turned out I didn’t need them.) If you are involved in advertising the event beforehand, you can suggest people buy your book first and bring it with them to be signed.

5. Have business cards to hand out. This was something I didn’t get round to. I didn’t have flyers or attractive posters either. And what that taught me was that next time I will be better prepared, but that it doesn’t spell disaster because most people who want to come to a book signing are coming to see you, the author, not all the bells and whistles you have brought with you. (People were so delighted to be given a mere postcard, you’d think I was handing out bank notes!).

6. Most importantly, stop worrying about everything having to be perfect. You have a talent to be proud of and you have achieved something most people haven’t. Enjoy that feeling of being recognised as a creative individual but at the same time remember that you are still just a human being and you can only do your best and no more. Don’t be afraid of doing a book signing either. Feel the fear and do it anyway.

If I can do it, anyone can. The important thing is, just have fun!

Here is a brief introduction to my book. Thank you for reading it.

It’s 2012, the year of the London Olympics, and for young Polish immigrant Agnieszka, visiting fellow countrywoman Krystyna in a Peterborough care home is a simple act of kindness. However, the meeting proves to be the beginning of a life-changing experience. Krystyna’s stories about the past are not memories of the good old days but recollections of war-ravaged Europe: The Warsaw Ghetto, Pawiak Prison, Ravensbrück Concentration Camp, and the death march to freedom.

The losses and ordeals Krystyna suffered and what she had to do to survive, these are horrors Agnieszka must confront when she volunteers to be Krystyna’s biographer.

Will Agnieszka find a way to accomplish her task, and, in this harrowing story of survival, what is the message for us today?

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Born in Stafford in the UK, Carol Browne was raised in Crewe, Cheshire, which she thinks of as her home town. Interested in reading and writing at an early age, Carol pursued her passions at Nottingham University and was awarded an honours degree in English Language and Literature. Now living and working in the Cambridgeshire countryside, Carol usually writes fiction and is a contracted author at Burning Willow Press. Being Krystyna, published by Dilliebooks on 11th November, 2016, is her first non-fiction book.

Stay connected with Carol on her website and blog, Facebook, and Twitter.

Monday, 14 September 2015

Dos and Don’ts for Reading at an Author Event…

The beginning of September proved to be a busy start for myself and 5 other authors who celebrated our summer of new releases through Mirror World Publishing. I also got a chance to meet long time author peep, Rita Monette who came all the way from Tennessee. Even the Nordic god Thor showed up via the brilliant flashes of light behind the authors as they read from their most recent book. When all was said and done, the night was quite profitable for all the authors, so a big thank you to all those who braved the traffic and the thunder storm to attend our special night!

Throughout the evening, I noticed a few glitches during the readings, plus listened to some good advice from the people in attendance. So I compiled a list of dos and don’ts from what I gleaned during our author reading event...

Do speak up. I know this is a no-brainer. The venue we were reading in had poor acoustics, so that made it even harder for a soft spoken person. Perhaps having a microphone or 
Karaoke machine on hand would eliminate this problem in the future for similar venues.

Do introduce yourself. Tell your readers (or future readers) a little about your past and how you got into writing. Keep it short and simple and interesting.

Do thank everyone for coming. Again, a no-brainer. Practice the attitude of gratitude.

Do pick an excerpt that will hook your audience. I did not, according to a few comments, and now thinking about it, I must agree. *Head desk* Make your reading exciting, not boring. I did manage to change my voice and mannerisms for certain characters, so I get a thumbs up for my performance.

Don’t forget to shut off your cell phone, or turn off the ringer. Um…should be a no-brainer, but obviously a couple of people did not do this. One person actually answered his phone DURING A READING. Not cool. Please be respectful to the authors and audience.

Don’t forget to acknowledge your publisher. After all, you wouldn’t be there without them!

Don’t forget to mingle and mix with the audience.  You want them coming back to your next book reading event!

So there you have it, my dos and don’ts based on my first experience participating in a group author reading event. Whether you’re an author or a reader, do you have anything else you could add to this list? Would love to read your comments! Cheers!

Monday, 31 August 2015

6 Authors + 5 Books = 1 Great Evening of Readings and Book Signings…


It’s been a busy summer of new releases from Mirror World Publishing, so they’re throwing a multi-author book launch event to celebrate! If you’re in the area or able, please come out and meet the authors of five new books. Here are the details:

When: September 3rd, 2015
Where: Artspeak Gallery, 1942 Wyandotte East, Windsor, Ontario, Canada
Time: 6 p.m. to 9 p.m.

The Authors:

Sharon Ledwith - Legend of the Timekeepers
Justine Alley Dowsett and Murandy Damodred - Unintended
Rita Monette - The Legend of Ghost Dog Island
Elizabeth J. M. Walker - She Dreamed of Dragons
Nate Friedman - The Coffee Monster

From children's to middle grade, young adult and adult, Mirror World Publishing is launching creative fiction novels in every age category! Come out and hear the authors read from their new releases, pick up a signed copy, and stick around for your chance to win free books! Plus there’s going to be cupcakes and coffee on tap from local vendors. Yum!

BTW – Rita Monette is the special guest star, as she'll be coming in from Tennessee! So don't miss this opportunity to meet her and get your signed copy of The Legend of Ghost Dog Island! Hope to see you there! Cheers!

Monday, 23 June 2014

6 Things I’ve learned when doing a Book Signing…


I finally had my first book signing! Cue the Snoopy dance music. It was arranged through a high school friend of mine who connected with me via Facebook. This event was part of a United Way fundraiser to raise awareness for literacy and included a used book sale. Before my book signing took place, I queried a few good author friends about what their experiences were like at their signings. I got a lot of feedback and great advice. One author suggested I wear loud, colorful clothing or a clown’s wig to draw attention to myself and stand out. Given the type of event I was invited to, I so HAPPY that I didn’t purchase Bozo’s wig. Here’s what I learned:

Thing #1 – Make sure you know what type of audience will be attending your book signing. I was anticipating that there would be some children present. Um…no kids in sight. Unless you count a few rambunctious adults happy to get out of work for a while! If I’d known there’d be no kids, I would have had different treats available at my table—something more adult friendly instead of red licorice and gummy fish. I’m willing to bet Jello shots would have gone over well and netted me more book sales!

Thing #2 – Stand in front of your table, not behind it. Go meet and greet people—that’s the reason you’re there in the first place! Get up front and show off your wares. As I mentioned, I had candy available (sometimes that can work like a fisherman’s net) and used a pair of tongs to serve passers-by. I asked them politely if they wanted a piece of candy, and they either nodded and stopped, or shook their heads, thanked me, and moved on. Now had there been kids there, I’m sure I would have been mobbed!

Thing #3 – Engage with everyone who stops by your table. Smile and talk up your books. I started off by telling potential buyers about the premise of my MG/YA time travel series and that I wrote a prequel too. I also mentioned that both books could be read out of order. Not everyone will be interested, but I did manage to sell ten books in three hours.

Thing #4 – Have freebies available for people to take with them. I have trading cards with my book cover on the front, and the blurb and my website link on the back. I also had postcards done up by my publishing company, Musa Publishing with other YA book covers printed on them. All these giveaways were autographed as a keepsake of the event. Plus, potential readers could check out my books when they felt they had more time.

Thing #5 – With table banners coming in at about $120 and up, I decided to go another route. I printed off my two book covers (plus the cover of my free short story available on my website), made copies of them, and placed the book covers in plastic sheet protectors. Then, at the book signing I taped my book covers to the table provided for me. My covers are eye-catching, so if you have many books to choose from, print out the most vibrant covers to display. It’s an inexpensive way to get your books and your name out into the public.

Thing #6 – After my book signing which ran from 11 am to 2 pm, and the oh-so-long drive home, I made
sure that I emailed my hosts immediately to thank them for inviting me to attend their event. Being thankful and having a positive attitude will go far, not only with the people who invite you to book signing events, but to potential readers. They’ll feel your sincerity, whether you realize it or not.

Thank you for reading my blog. Have you ever attended or been asked to do a book signing? If so, please comment and share your experiences. Love to hear from you! Cheers!

Help yourself to a treat...