Thursday, 11 August 2011

Know Your Why!

Do you know your ‘Why’? This ‘Why’ I’m talking about is your passion – the reason you get up in the morning, your reason for living. I have a huge picture on my writing studio wall of a whale breaking the surface. The caption underneath is as follows: “Passion is powerful … nothing was ever achieved without it, and nothing can take its place. No matter what you face in life, if your passion is great enough, you will find the strength to succeed. Without passion, life has no meaning. So put your heart, mind and soul into even your smallest acts … this is the essence of passion. This is the secret to life.” And you thought that the ‘Secret’ was just about the power of attraction! Ha!

After the ‘Why’ comes ‘How’. How do you communicate your passion to your audience, listeners, readers, workers, clients or customers? By forging connections, that’s how. People need to feel what you feel, believe what you believe and want what you want. Once you forge the right connections, you’re halfway there.
Then the ‘What’ follows. This is your end product; in my case it’s a book, but I’m talking about anything you’re passionate about. It’s the actual vehicle where your audience will interact with you. The possibilities are endless. It could be a song, a movie or a painting. What about an organization you’ve desperately wanted to start? Or a club you’ve wanted to create based on your favourite hobby? Don’t be afraid to connect your dots and make it happen!

Remember, everyone’s ‘Why, How and What’ is different. What you do, How you do it and Why you do it are the keys to finding your unique ‘voice’. Find yours.

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