How? Read on, my reader. ‘Kilroy was here’ first appeared on walls and every other available surface during World War II. A man named James J. Kilroy, a politician and an inspector in a Quincy, Massachusetts shipyard, coined the slogan. Kilroy chalked the words on ships and crates of equipment to indicate that he had inspected them. From Quincy those words traveled on ships and crates all over the world, copied by GIs wherever it went.
Now, if Facebook or Twitter was around then, could you imagine the possibilities James J. Kilroy would have now? Perhaps writers could learn a little something-something from Mr. Kilroy on how to spread the word about their books and products. Coming up with a little catchphrase to bring awareness may be the answer we’ve all been looking for to make it in the publishing industry. Branding is the new ‘Kilroy was here’, so writers must choose their tag words wisely or be swept away in the babble of internet clutter.
BTW – James J. Kilroy died in Boston in 1962 at the age of 60. And I’m sure he never got a penny in royalties.
Image: 123rf Stock Photo 5191745