Note: The following post was originally published on the Writer’s Fun Zone blog, a site designed to help writers succeed and improve their author platform. When you have time, I urge you to check out this fantastic resource.
This post could have also been dubbed ‘Balance 101 for Authors’. About sixteen months ago the first novel in my middle-grade/YA time travel series hit the cyber bookshelves. There was so much to do, and it felt like there wasn’t enough time to do everything. I needed a time portal just to get all my marketing and promoting put in place. This included getting a website up and running, ordering promotional giveaways, setting up blog hops, writing blog posts, and joining the appropriate social media networks. The lists seemed endless, and when the date finally arrived for my book release, I was wearing my shoulders as earrings.
Needless to say, by the end of my first book blog tour, I was exhausted, spent, and bent out of shape. Even my eyelids ached.
What I learned from that whole experience last year is that authors need to learn to structure their writing life, or their writing will take a nose dive. We need to learn to create balance so that the task of being a writer plus a marketer plus a promoter doesn’t wear us down. So, how do we do this when so much is expected of a writer nowadays?
Start with finding your comfort zone. Find your personal comfort level with promotion or marketing, do that and do no more. That’s it. Do it. Or you’ll get burned. If you don’t heed my advice, then sure as shooting, negativity will leach into your writing. And that’s the last thing a writer wants!
Need help finding your comfort zone? Go to the dollar store and buy a timer. It will be one of the most important investments (and cheapest) as a writer you will make. For less than two dollars you can purchase a piece of sanity to help you organize your writing life and keep you in your zone. Set your timer to check emails. Fifteen minutes? Twenty minutes? Then do the same for Facebook and Twitter. But keep in mind which activity will help you as an author in the long run. Apply the 80/20 rule. Write (produce) for 80%, promote and market for only 20%. After all—social networking is a marketing strategy—as long as you treat it as such. Then, once you have laid the timer law down, set it for how long you want to sit and just write, with no interruptions (unless the dog really needs to pee).
So, stop pushing the zone. Relax. Let go. Breathe.
That doesn’t mean writers shouldn’t learn or try new things. By all means learn and try. Get your hands dirty if you must. But don’t burst a vein in your brain doing it. Don’t put so much pressure on yourself that you collapse into a quivering mass of writer goo. As writers, we must protect our work—and ourselves. It takes time to build an on-line (and off-line) marketing presence in this new publishing world. Learn this, cut yourself some slack, and prosper.
Thank you for reading my blog. How do you find balance as a writer? Love to hear your voices…